Why it matters
If you have a location or a service territory, your profile is a free, powerful tool. It appears on the map and beside your name, and it earns calls and directions directly.
Fill it in fully and keep it active.
Name, categories and services
Use your real business name. Choose the best primary category and add secondary ones that truly apply. List every service you offer with a short description.
These choices tell Google what to show you for.
Hours, areas and contact
Keep hours accurate, including holidays. Set your service areas to the places you really serve. Add a tracked phone number if you use one, with your main number as a secondary.
Wrong details cost calls.
Photos and posts
Add real, recent photos of your work, team and place. Post updates, offers and projects regularly.
An active profile signals a living business.
Reviews and questions
Ask for reviews, reply to each and answer questions from customers. Treat the replies as public marketing.
Never buy or fake reviews.
Connect it to your website
Link your profile to your most relevant page, and make sure your site shows the same name, address and phone. Consistency builds trust.
The profile supports the website, which remains the center.
Fill in every field honestly, add real photos, ask for reviews and keep the profile active.
