Web Analytics and Reporting
Know where visitors come from and what they do, with reports that fit on one page and say what to do next.
Numbers should help you decide, not bury you. Most analytics reports are long, colorful and unclear about what to do. We build reporting around a short list of questions every owner cares about: how many people found us, where did they come from, how many called, which pages and sources bring real customers.
We set up and check your analytics so the data is trustworthy, connect it to calls and forms, and give you a short, plain report on a schedule you choose. When the numbers show something important, such as a drop, a spike or a new opportunity, we explain it and recommend a next step. Analytics tools are part of our toolbox, but results are what we report first. We also explain what the numbers cannot tell you. Analytics shows what happened, not why, so we pair it with phone calls, customer comments and your own sense of the business. The best decisions come from combining all of it, and a short monthly conversation often reveals more than any chart.
Trustworthy data
We make sure tracking is installed correctly and filters out your own visits and spam.
Connected to results
Calls, forms and bookings are tied to the sources that produced them.
One-page reports
A short summary with the numbers that matter and a plain explanation of what they mean.
Action items
Every report ends with what to do next, not just what happened.
What is included
- Review of your current tracking
- Setup and cleanup of analytics
- Call and form connections
- Report design with you
- Monthly or quarterly reports
- Walk-through when something changes
What you get with Analytics and Reporting
Clear numbers
No overload.
Accurate tracking
Cleaned data.
Calls included
Real results.
One-page reports
Easy to read.
Next steps
What to do.
You own the data
Always yours.
Ideas and materials behind Analytics and Reporting
Every topic has its own page with what to expect and how we approach it.
SituationRankings DroppedA sudden fall in rankings is scary. The cause is usually findable, and often fixable.Learn more 
SituationToo Dependent on AdsIf the phone stops when the ad budget stops, you are renting your customers. Here is how to…Learn more 
ComparisonResults vs ReportsSome companies sell reports. Others deliver results. Here is how to tell the difference before you sign.Learn more UTM Campaign Link Builder
Tag your links so analytics shows exactly which post, email or ad produced each visit and call.
How we work, start to finish.
- 01
Call and listen
You tell us about your business, your customers and what is not working, and we listen before we say a word about solutions.
- 02
Look closely
We review your website, your profile, your reviews and the competitors who outrank you, and record what we find.
- 03
Plan and explain
We give you a short, plain plan: what to do first, what to skip and what to expect, with a written scope.
- 04
Build the foundation
We fix and write the pages, profile and local signals by hand, with your approval on anything customers will see.
- 05
Do the work
We build authority, collect reviews and keep improving, watching the phone and adjusting as results come in.
- 06
Report on results
You get short, plain updates focused on calls and customers, and a clear view of what we will do next.
Analytics and Reporting FAQ
Which analytics tools do you use?
The standard free tools plus call tracking, chosen to fit your needs.
Will I get a giant report?
No. We keep it short and focused on decisions.
Do I own my data?
Yes. Accounts are set up in your name.
Can you fix broken tracking?
Yes, and we verify that it works.
How often will I get reports?
Monthly is common, and you can choose.
You may also need.
Call TrackingFind out which searches, pages and campaigns make your phone ring, and which ones only look busy.Explore 
Conversion TrackingCount every call, form, click and booking so your numbers show real customers, not just visits.Explore 
Search Console and IndexingMake sure search engines can find, read and list the pages you want, and fix it quickly when…Explore 
Strategy and ConsultingStraight talk from people who have done it for decades about where your marketing money will work best.Explore Analytics and Reporting in Nashville and beyond.
Start with a free SEO audit.
Tell us about your business and we will call you back to talk it through and look at your site.
Or call (615) 891-5435 to talk now.