Keyword and Competitor Research
Find the searches that bring buyers, see who owns them today and learn how to take their place.
Rankings only matter for searches that bring customers. A keyword with a thousand searches a month is worthless if nobody who types it wants to hire you, and a phrase with twenty searches can be worth a fortune if each one is a homeowner ready to call. Keyword research finds the second kind.
We build your list by thinking like your customers and checking what the market shows. We look at the words buyers use, the questions they ask, the neighborhoods they name and the ads and results that already show up. Then we study the businesses ranking today, how strong they are, what they do well and where they are weak. You get a list of targets, a ranked order and a plan for beating the competitors that stand in the way. The research also protects you from expensive mistakes. It shows which terms are too crowded to win in a reasonable time, which are easy but worthless and which sit in the sweet spot of real demand and reachable competition. Knowing that before you build pages saves months of effort aimed at the wrong target.
Buyer intent
We separate people who are researching from people who are ready to hire, and focus on the second group.
Local modifiers
City, neighborhood and service combinations are mapped so each page targets a real search.
Competitor study
We examine who ranks, how strong they are and what you would need to pass them.
Opportunity ranking
Targets are ordered by value and difficulty, so work starts where results come fastest.
What is included
- Conversation about your customers and services
- Search and question research
- Competitor review
- Ranked target list
- Page and content plan
- Walk-through and handoff
What you get with Keyword and Competitor Research
Intent first
Buyers, not browsers.
Local detail
Cities and areas.
Competitor view
Know the field.
Ranked targets
Best first.
Plain deliverable
A clear list.
Plan attached
What to build.
Ideas and materials behind Keyword and Competitor Research
Every topic has its own page with what to expect and how we approach it.
SituationStarting a New BusinessA new company has no history, no reviews and no rankings. Here is the order of work that…Learn more 
SituationCompetitive TradesRoofing, plumbing, HVAC and other crowded trades are won by the company that does the work better and…Learn more 
SituationSmall BudgetYou do not need everything. You need the right few things done well. Here is where a small…Learn more Keyword Density and Readability Checker
Paste your text to see word count, reading ease, top words and phrases, and how often your target phrase appears.
How we work, start to finish.
- 01
Call and listen
You tell us about your business, your customers and what is not working, and we listen before we say a word about solutions.
- 02
Look closely
We review your website, your profile, your reviews and the competitors who outrank you, and record what we find.
- 03
Plan and explain
We give you a short, plain plan: what to do first, what to skip and what to expect, with a written scope.
- 04
Build the foundation
We fix and write the pages, profile and local signals by hand, with your approval on anything customers will see.
- 05
Do the work
We build authority, collect reviews and keep improving, watching the phone and adjusting as results come in.
- 06
Report on results
You get short, plain updates focused on calls and customers, and a clear view of what we will do next.
Keyword and Competitor Research FAQ
Do you use keyword tools?
We use tools for data, but judgment decides what matters. Tools alone cannot tell you who is a buyer.
How many keywords will I get?
A focused list of the ones worth pursuing, often grouped by page.
What about long phrases and questions?
They are valuable, especially for answer engines and voice searches.
Will research include competitors?
Yes. Knowing who you are up against is half the plan.
How often should research be refreshed?
A yearly review is wise, with quick checks when your services or market change.
You may also need.
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On-Page SEOEvery page on your site written and arranged to answer the questions customers ask and to earn the…Explore 
Content MarketingUseful pages, articles and videos that answer your customers questions and earn trust before they ever call.Explore 
SEO AuditsA thorough look at your site, your market and your competitors, followed by a plain list of what…Explore Keyword and Competitor Research in Nashville and beyond.
Start with a free SEO audit.
Tell us about your business and we will call you back to talk it through and look at your site.
Or call (615) 891-5435 to talk now.