Situations and comparisons
Where you are, and what fits.
8 marketing situations and 6 side-by-side comparisons, from a brand-new business to ads versus SEO and AEO versus GEO.
Find the one that sounds like you.
Each page explains the situation, what it calls for and which services help.
SituationStarting a New BusinessA new company has no history, no reviews and no rankings. Here is the order of work that…Learn more 
SituationRankings DroppedA sudden fall in rankings is scary. The cause is usually findable, and often fixable.Learn more 
SituationToo Dependent on AdsIf the phone stops when the ad budget stops, you are renting your customers. Here is how to…Learn more 
SituationMultiple LocationsEach location competes in its own neighborhood. The brand wants one voice. Here is how to have both.Learn more 
SituationNew Website or RedesignA new site is a chance to build rankings in, or to wipe them out. Plan SEO before…Learn more 
SituationSlow Season or Down YearWhen homeowners hold off, the businesses that stay visible are first in line when they decide.Learn more 
SituationCompetitive TradesRoofing, plumbing, HVAC and other crowded trades are won by the company that does the work better and…Learn more 
SituationSmall BudgetYou do not need everything. You need the right few things done well. Here is where a small…Learn more Pick between the choices.
Honest side-by-side looks at the decisions every business owner faces.
ComparisonSEO vs Paid AdsAds rent attention and SEO builds it. Here is how they differ and when each is the right…Learn more 
ComparisonSEO vs AEO vs GEOSearch engines, answer engines and AI search overlap. Here is what each one means and what to do…Learn more 
ComparisonLocal Pack vs OrganicThe map pack and the regular results are two different contests. Here is how to win each one.Learn more 
ComparisonOne-Page vs Multi-Page SitesA single page can do an astonishing amount. So can a big site. Here is how to choose.Learn more 
ComparisonProfile vs WebsiteYour profile is a storefront on the map. Your website is the center of your business. You need…Learn more 
ComparisonResults vs ReportsSome companies sell reports. Others deliver results. Here is how to tell the difference before you sign.Learn more Free SEO audit
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