Start with your questions
How many people found you? Where did they come from? How many called or sent a form? Which pages and sources bring real customers? These are the questions worth answering.
Everything else is secondary.
The numbers that matter
Calls, form submissions, direction requests and bookings are the main numbers. Visits and sources help explain where they came from.
A small set of numbers beats a big dashboard.
Numbers to treat gently
Rankings for vanity keywords, time on page and the number of pages viewed can mislead. Check them, and do not build your plan around them.
A high ranking for a phrase nobody buys with is a trophy, not a customer.
Track calls
For most local businesses, phones decide. Use call tracking to see which sources ring the phone.
You will often find surprises.
Keep your own visits out
Filter your own and your staff visits and obvious spam, or your numbers will be wrong. Check that the tracking works after any site change.
Clean data is the base of good decisions.
Review monthly, decide quickly
Look at a short summary once a month. Ask what changed, why and what to do about it.
Our tools and reports are built to make that quick.
Track calls and forms first, ignore vanity numbers and review a one-page summary every month.
