PPC and Google Ads Management
Paid search done carefully for businesses that need leads now, and honest advice about when you do not.
We have never run an ad for our own business, and we do not push ads on clients who do not need them. Paid search is a tool, and it is the right one in a few situations: a brand-new company that needs customers this month, a seasonal push or a launch. In those cases, ads can produce leads quickly, even though the average close rate is modest and the cost per customer can be high.
When ads make sense, we do them carefully. We build tightly focused campaigns, write honest ad copy, send visitors to pages that match the search, track every call and form and watch the budget closely. We tell you plainly what the numbers say, including when ads are not paying for themselves. The aim is to use ads to get you moving and then let strong rankings carry more of the load.
Only when it fits
We tell you honestly whether ads make sense now or whether your money is better spent elsewhere.
Tight campaigns
Focused keywords, local targeting and negative lists keep your budget off useless clicks.
Matching pages
Landing pages are built to match the ad and the search, which lifts results and lowers costs.
Every lead tracked
Calls, forms and bookings are tracked, so you see what each dollar produced.
What is included
- Conversation on goals and budget
- Campaign and keyword plan
- Ads and landing pages built
- Call and form tracking
- Weekly watching and adjusting
- Monthly plain-language report
What you get with PPC Management
Honest advice
Ads only if needed.
Focused campaigns
Less waste.
Matching landing pages
Better results.
Calls tracked
Know what works.
Budget control
No surprises.
A bridge to SEO
Reduce ad reliance.
Ideas and materials behind PPC Management
Every topic has its own page with what to expect and how we approach it.
SituationToo Dependent on AdsIf the phone stops when the ad budget stops, you are renting your customers. Here is how to…Learn more 
SituationStarting a New BusinessA new company has no history, no reviews and no rankings. Here is the order of work that…Learn more 
ComparisonSEO vs Paid AdsAds rent attention and SEO builds it. Here is how they differ and when each is the right…Learn more SEO ROI and Lead Value Calculator
Enter your job value, close rate and monthly calls to see what a customer is worth and what better rankings could add.
How we work, start to finish.
- 01
Call and listen
You tell us about your business, your customers and what is not working, and we listen before we say a word about solutions.
- 02
Look closely
We review your website, your profile, your reviews and the competitors who outrank you, and record what we find.
- 03
Plan and explain
We give you a short, plain plan: what to do first, what to skip and what to expect, with a written scope.
- 04
Build the foundation
We fix and write the pages, profile and local signals by hand, with your approval on anything customers will see.
- 05
Do the work
We build authority, collect reviews and keep improving, watching the phone and adjusting as results come in.
- 06
Report on results
You get short, plain updates focused on calls and customers, and a clear view of what we will do next.
PPC Management FAQ
Should I run ads?
Only if you are a new company that needs leads now or have a specific short-term need.
How much should I spend?
We help you set a budget based on your goals and your close rate.
What results should I expect?
It varies by trade and market. We explain realistic ranges before you start.
Can you reduce my ad spend over time?
That is the goal, by building rankings that bring customers for free.
Do you take a cut of my ad budget?
We explain our fees up front and keep the budget in your own account.
You may also need.
Lead Generation FunnelsA clear path from first click to booked job, built around one offer, one page and one simple…Explore 
Conversion TrackingCount every call, form, click and booking so your numbers show real customers, not just visits.Explore 
Call TrackingFind out which searches, pages and campaigns make your phone ring, and which ones only look busy.Explore 
SEO ServicesHand-built search engine optimization for Nashville businesses: top results that bring calls, not reports that look busy.Explore Start with a free SEO audit.
Tell us about your business and we will call you back to talk it through and look at your site.
Or call (615) 891-5435 to talk now.