SEO Training and Coaching
Teach your own team how local search works and what to do each week, in plain language, without the hype.
Not every business wants to outsource marketing. Some want a team member who understands what moves rankings and what does not, so money is not wasted and nothing important is missed. Training gives them that.
We teach in plain language and in practical steps. Sessions cover how search and AI answers work, how to set up and keep a Google profile in shape, how to write pages and posts that help, how to earn and answer reviews and how to read a simple report. We give you checklists, review your work and answer questions as you go. We also train interns and volunteers, so we know how to teach people with all kinds of backgrounds. We design training around your calendar, not ours. Sessions are short, recorded when you like and followed by one small task, so learning turns into progress every week. We have taught interns, volunteers and veteran employees from very different backgrounds, and we adapt the pace and format so everyone on your team can keep up and contribute. We also share our own checklists, so your people are never starting from a blank page.
Plain-language lessons
No jargon, with each topic tied to what you will actually do next.
Practical checklists
Weekly and monthly routines your team can follow without guessing.
Review and feedback
We look at your pages and profiles and tell you what to improve.
Ongoing coaching
Short check-ins keep your team on track and answer new questions.
What is included
- Goals and skill check
- Training plan and schedule
- Live sessions with examples
- Checklists and templates
- Review of your work
- Follow-up coaching
What you get with SEO Training
Teach your team
Hands-on.
Simple checklists
Weekly routines.
Real examples
Your own site.
Questions welcome
Ask anything.
Ongoing check-ins
Stay on track.
All backgrounds
We know how to teach.
Ideas and materials behind SEO Training
Every topic has its own page with what to expect and how we approach it.
SituationSmall BudgetYou do not need everything. You need the right few things done well. Here is where a small…Learn more 
SituationStarting a New BusinessA new company has no history, no reviews and no rankings. Here is the order of work that…Learn more 
ComparisonResults vs ReportsSome companies sell reports. Others deliver results. Here is how to tell the difference before you sign.Learn more Local SEO Scorecard
Tick off what your business has in place and get a score with the next three things to fix.
How we work, start to finish.
- 01
Call and listen
You tell us about your business, your customers and what is not working, and we listen before we say a word about solutions.
- 02
Look closely
We review your website, your profile, your reviews and the competitors who outrank you, and record what we find.
- 03
Plan and explain
We give you a short, plain plan: what to do first, what to skip and what to expect, with a written scope.
- 04
Build the foundation
We fix and write the pages, profile and local signals by hand, with your approval on anything customers will see.
- 05
Do the work
We build authority, collect reviews and keep improving, watching the phone and adjusting as results come in.
- 06
Report on results
You get short, plain updates focused on calls and customers, and a clear view of what we will do next.
SEO Training FAQ
Who is training for?
Owners, office staff and marketing helpers who want to do some of the work in-house.
How long is the training?
Usually a few sessions over a few weeks, then optional check-ins.
Is it online or in person?
Either, depending on what suits your team.
Will we still need an agency?
Maybe for some work, and training helps you decide.
Do you provide materials?
Yes, including checklists and examples.
You may also need.
Strategy and ConsultingStraight talk from people who have done it for decades about where your marketing money will work best.Explore 
SEO AuditsA thorough look at your site, your market and your competitors, followed by a plain list of what…Explore 
Google Business ProfileA fully optimized Google Business Profile that wins calls, directions and reviews from the map and local results.Explore 
Content WritingClear, human copy for your website, articles and profiles, written to be read, trusted and ranked.Explore Start with a free SEO audit.
Tell us about your business and we will call you back to talk it through and look at your site.
Or call (615) 891-5435 to talk now.