SEO for a New Website or Redesign
A new site is a chance to build rankings in, or to wipe them out. Plan SEO before the first sketch.
A website project is the best time to improve SEO, and the riskiest. Choose the wrong structure, change addresses without redirects or forget your best content and years of rankings can disappear. Plan it properly and the new site can outrank the old one from day one.
We get involved before design begins. We record what ranks today, plan the page structure around how customers search, write copy that earns attention and map every old address to the right new one. We test before launch and watch closely after. You get the new look, plus the rankings, and often better ones.
Best for
- Owners planning a redesign
- Companies moving platforms
- New businesses launching a first site
- Businesses with a dated website
What defines New Website or Redesign
Plan before design
SEO first.
Protect rankings
Careful redirects.
Structure for search
Built right.
Pre-launch testing
Catch errors.
Post-launch watching
Fix fast.
Better than before
The goal.
New Website or Redesign and the services that help.
Technical SEOA fast, crawlable, well-organized website that search engines can read easily and visitors enjoy using.Explore 
On-Page SEOEvery page on your site written and arranged to answer the questions customers ask and to earn the…Explore 
Ecommerce SEOCategory pages, product pages and shopping results that bring buyers to your online store without paying for every…Explore 
SEO AuditsA thorough look at your site, your market and your competitors, followed by a plain list of what…Explore 
Answer Engine OptimizationBe the business that voice assistants, featured answers and AI tools quote when someone asks a question.Explore 
Structured Data and SchemaBehind-the-scenes labels that help search engines understand your business, used where they help and left out where they…Explore 
Web DesignClean, fast, mobile-first websites for Nashville businesses, designed to win trust in seconds and turn visits into calls.Explore 
Web DevelopmentCustom features, integrations and fixes for websites that need more than a template can give.Explore Ready to explore your options?
Take the quiz, score your local SEO or run the numbers on what a customer is worth.
Which Marketing Do I Need? QuizAnswer five questions about your business and goals and see which services fit best, in order.Try it 
Local SEO ScorecardTick off what your business has in place and get a score with the next three things to fix.Try it 
SEO ROI and Lead Value CalculatorEnter your job value, close rate and monthly calls to see what a customer is worth and what better rankings could add.Try it New Website or Redesign FAQ
Will a redesign hurt my rankings?
Not if it is planned. We protect what already works.
When should SEO start?
Before design begins, so the structure supports it.
How long does it take?
Most projects run four to ten weeks.
Keep exploring.
SituationStarting a New BusinessA new company has no history, no reviews and no rankings. Here is the order of work that…Learn more 
SituationRankings DroppedA sudden fall in rankings is scary. The cause is usually findable, and often fixable.Learn more 
SituationToo Dependent on AdsIf the phone stops when the ad budget stops, you are renting your customers. Here is how to…Learn more 
SituationMultiple LocationsEach location competes in its own neighborhood. The brand wants one voice. Here is how to have both.Learn more Ready to be first in Nashville?
Call us and we will look closely at your website, your profile and your competitors and give you a clear plan in plain words.